Microsoft Advertising x Roku Advertising - an industry-first collaboration
Lead writer and content strategist for data-driven whitepaper. Messaging development. Campaign concept + tagline. Executive webinar script.
Whitepaper
My role:
Lead copywriter
Created campaign concept and tagline
Led content strategy -how do we explain data-driven insights from Microsoft Advertising Research in an engaging way?
Built and wrote messaging framework - introduced copy grids I developed over years of working with tech clients. This helped accelerate the complex, 5-month copy review process between Roku Advertising and Microsoft Advertising.
Wrote MSFT and Roku Executive Script for webinar launching the campaign
Results
Whitepaper campaign won Microsoft’s coveted Gold Club Award
1 million impressions achieved
Executive webinar scriptwriting
Wrote a webinar script for the VPs of both Microsoft and Roku Advertising to announce the collaboration.
Lead campaign narrative, messaging framework
Introduced this grid system I’ve developed over years of working with tech clients to streamline language review and consensus across executive teams at MSFT and Roku over a 5 month period.
Developed whitepaper content strategy in Trello boards
This format streamlined organizing the whitepaper, hands down! It was easer to visually weave much content (data, insights, personas, and more)—into engaging and clear messages.
Microsoft Store Ads Explainer video script
My role:
Story concept
Scriptwriter
Microsoft Advertising Customer Success Stories
My role:
Created partner intake form and writing template to accelerate work and approval process
Integrated global sales team messaging
Microsoft Web copy
